“He is so bright” – Have you ever wondered where the association of increased mental capacity and this particular visual adjective comes from? Yellow, the brightest color of the spectrum, is commonly used in images depicting fresh ideas, creative projects, or new business initiatives.

While light brown represents honesty and stability, dark brown is considered mature, predictable, and dull.

Brown-lovers are most often reserved and not looking to attract attention to oneself.

Associated with the traits of dependability, reliability, and resilience.

Most people feel safe around people wearing brown because they represent seriousness, reliance, and support. Paternal figures who passed a certain age also exude a sense of stability, but in the material sense – they have accumulated life experience which is manifested in possessions and financial gain. When you think of this color, you might envision a paternal figure or a grandfather in the middle of the family.īecause families are centered on the stability and resourcefulness of the main male figure, most people feel secure and stable when thinking about brown. Traditionally associated with seriousness, stability, and wisdom, brown is mostly worn by people who impose respect and appreciation through their status.

Moving on to a more serious and imposing color, we arrive at brown, which no longer sends us thinking of youthfulness and excitement. Strongly associated with tranquility and calmness.Slows human metabolism and produces a calming effect.Considered beneficial to the mind and body.It symbolizes growth, harmony, freshness, and fertility. Green means the return to the primal roots, to the pristine kingdom of inner peace and tranquillity. It is not a mere coincidence that people evade the concrete jungle of big cities to disconnect from the mundane and connect to the wilderness of nature. Connection to ourselves, to the quiet moments in our lives, to nature itself. Gentle, invigorating, and relaxing, green also represents connection. Considered the key color that represents purity, health, and freshness, green has been traditionally associated with brands that encourage growth, vitality, and productivity (think Starbucks and EverNote!). Green is the primary color that hints at our primitive relationship with the first creation of the world – nature. This will be your point of reference from which to navigate the depths of color psychology. However, such a powerful tool is wasted if you don’t know how to use it effectively.Īs such, knowing the personality and psychological effects of different colors – including various shades and tints popular with producers and consumers alike – is vital!Ĭonsider the following list a table of contents of sorts. As we’ve established, color is far from just a visual experience it can affect your mood, your wants, your reactions, so on and so forth. With the basics of the color theory under your belt, you can approach the psychology of individual colors with a bit more nuance. It can excite or soothe your mood, raise or lower your blood pressure, and even whet your appetite! Whether it’s innate or learned, it’s undeniable that color has a vital impact on how we go about our lives. Unconscious or otherwise, color can evoke emotions, inspire reactions, and change modes of thinking. When it comes to communication, color is unbeatable. Support our site - your eBook purchase helps keep us online.

Color moods and associations